Privacy policy

Effective: January 01, 2022
Last updated: September 18, 2026

This Privacy Policy explains how We collect, use and disclose Your information when You use the Service. It also explains Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with an initial capital letter have the meanings defined below. These definitions have the same meaning in the singular and plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.
• Application means the software program provided by the Company downloaded by You on any electronic device, named ClashWiseAI.
• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to IssueLab Limited, 21 Lakewood Drive, Tunbridge Wells, TN2 3FH.
• Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Country refers to: United Kingdom
• Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Application or the Website or both.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to ClashWiseAI, accessible from https://clashwise.ai/
• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Company, enquiry topic and message when You use Our contact form
• Scheduling details You submit when You book a walkthrough through Microsoft Bookings
• Email engagement data (including email delivery status, open rates, and link click tracking)
• Usage Data

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

• Cookies or Browser Cookies: A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

• Flash Cookies: Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies.

• Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

• Email Tracking Technologies: We use tracking technologies in emails we send to You to monitor email engagement. These technologies allow us to track:

  • Email Delivery: Whether the email was successfully delivered to Your inbox
  • Email Opens: Whether and when You opened the email
  • Link Clicks: Whether You clicked on any links within the email

  This data helps us improve our emails, check whether they reach You, and understand which content is most relevant to our users. You may be able to disable email tracking by adjusting your email client settings or by contacting us to opt out of tracked emails.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. For the specific cookies We set and how to change Your choices, see Our Cookie Policy.

We use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies

  • Type: Session Cookies
  • Administered by: Us
  • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

• Cookies Policy / Notice Acceptance Cookies

  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

• Functionality Cookies

  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. These Cookies provide a more personal experience and save You from re-entering Your preferences each time You use the Website.

• Analytics Cookies

  • Type: Persistent Cookies
  • Administered by: Third parties (Google Analytics, Microsoft Clarity) — the only two analytics tools We use
  • Purpose: These Cookies collect website usage data (such as page views and interaction data) so We can understand how the public marketing site is used. They do not load until You accept analytics cookies. When You first visit the site You are asked to accept or decline; if You decline, or simply ignore the banner, Google Analytics and Microsoft Clarity are never loaded. You can change Your choice at any time from the Cookie Policy page.

Where analytics is enabled by Your consent, it runs across Our website, including pages inside the signed-in product; We record the page address visited and interaction data.

For more information about the cookies We use and Your choices regarding them, please see Our Cookie Policy or the Cookies section of this Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance, and undertaking of the purchase contract for the products, items, or services You have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates when necessary or reasonable for their implementation. We may track email engagement metrics (delivery, opens, and link clicks) to improve our communications and ensure they reach You successfully.
• To provide You with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or inquired about unless You have opted not to receive such information.
• To manage Your requests: To respond to and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing, and your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You, and to provide the AI features described below. See "Service Providers We Use" for the specific list of providers We use today.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With people You share content with: Where You share a clash set using a share link, the content of that clash set — including any personal information contained within it — is visible to anyone who opens the link and enters the password, if You set one. You control whether to create a share link and can revoke it.
• With applications You connect: Where You connect a third-party application to the Service — for example an AI client connected through Our Model Context Protocol (MCP) support — that application can retrieve, and where explicitly granted and confirmed, modify the data Your granted capabilities allow, including any personal information contained within it. This happens only at Your direction: MCP access is off until Your organisation's administrator enables it, each member's capabilities are granted individually, and You can revoke a connection at any time from Connected apps in the Service. What a connected application does with data it retrieves is governed by that vendor's own terms and privacy policy, not this one. See "Connected Applications (MCP)" below.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Service Providers We Use

The Service Providers below process Personal Data on Our behalf so that We can provide the Service. This list reflects the third parties We actually use today. If We add, remove, or replace a Service Provider in a way that materially changes how Your Personal Data is processed, We will publish the change on Our Subprocessors page and email the account owner of each affected organisation, in each case before the change takes effect.

See the "International Data Transfers (UK GDPR)" section below for more on where Your data is processed.

AI Features ("Wise")

The Service includes AI-assisted features, branded "Wise" — for example automatic clash naming, an AI chat assistant, and AI-generated summaries. When You use these features:

• Clash data (such as titles and descriptions), Your chat prompts, and any images You submit (for example, about a viewpoint) are sent to Our AI Service Provider, Microsoft Azure OpenAI, for processing. This processing takes place in Sweden (EU).
• Wise chat history (Your prompts, the AI's responses, and related conversation context) is retained for 12 months from Your last activity in that conversation. You can delete any conversation sooner from within the product.
• We separately record AI usage metering data — the number of tokens used and an estimated cost — so that We and You can track AI usage against Your plan. This metering data does not include the content of Your prompts or the AI's responses.

Connected Applications (MCP)

You can connect third-party AI clients to the Service through Our Model Context Protocol (MCP) support. When You do:

• We store a record of each connection: the client's name and identifier, the capabilities granted, connection and revocation timestamps, and a hashed credential used to keep the connection signed in. This record is visible to You under Connected apps in the Service.
• Every tool call a connected client makes is recorded — the tool used, the outcome, the acting user and organisation, and the client's name — and is visible to You (and, for organisation activity, to Your organisation's administrators) in the Service. Tool-call records are retained as part of the user-activity diagnostics and the admin audit log described under "Retention of Your Personal Data" below.
• Connected clients are chosen and instructed by You. They are not Our Service Providers, and what they do with data they retrieve is governed by that vendor's own terms and privacy policy.

Our Role: Controller and Processor

ClashWise is used by organisations to coordinate construction projects, so two different kinds of Personal Data flow through it, and Our legal role differs for each:

• We are the "controller" of the data We hold about You as a user of the Service: Your account details (name, email), Your billing information, Your usage of the Service, and Our security and audit records. This Privacy Policy describes how We handle that data, and it is Us You contact about it.
• We are a "processor" of the project content Your organisation puts into the Service — clash sets, clash data, coordination sessions, comments, attachments and the like. That content can contain Personal Data about other people (for example, the name or email of a person recorded as responsible for resolving a clash). Your organisation, as Our customer, is the controller of that content and decides why and how it is processed; We process it on that organisation's documented instructions.

If You are an individual whose Personal Data appears inside a customer's project content and You want to exercise Your data protection rights over it, please contact that organisation. If You contact Us instead, We will help You reach the right controller and will assist that organisation in responding.

Business customers who require a Data Processing Agreement (DPA) under Article 28 UK GDPR can request one from Us at support@clashwise.ai.

Legal Basis for Processing Personal Data (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process Your Personal Data under the following lawful bases:

• Consent: When You have given explicit consent for us to process Your Personal Data for specific purposes, such as sending marketing communications or tracking email engagement.
• Contract: Where processing is necessary for the performance of a contract with You, such as providing the Service You have subscribed to.
• Legitimate Interests: Where processing is necessary for our legitimate interests, such as improving our Service, conducting data analysis, and ensuring the security of our Service, provided that such interests are not overridden by Your rights and interests.
• Legal Obligation: Where processing is necessary to comply with legal obligations to which We are subject.

Your Rights Under UK GDPR

Under UK data protection laws, You have the following rights:

• Right of Access: You have the right to request copies of Your Personal Data.
• Right to Rectification: You have the right to request that We correct any information You believe is inaccurate or complete information You believe is incomplete.
• Right to Erasure: You have the right to request that We erase Your Personal Data, under certain conditions.
• Right to Restrict Processing: You have the right to request that We restrict the processing of Your Personal Data, under certain conditions.
• Right to Object to Processing: You have the right to object to Our processing of Your Personal Data, under certain conditions.
• Right to Data Portability: You have the right to request that We transfer the data that We have collected to another organization, or directly to You, under certain conditions.
• Right to Withdraw Consent: Where We rely on Your consent to process Your Personal Data, You have the right to withdraw that consent at any time. This includes the right to opt out of email tracking and marketing communications.

Self-service export. You can export a machine-readable copy of the Personal Data We hold about You and Your Account's content directly from Your profile in the product — covering account data, clash sets, clashes, matrices, conversations, sessions and activity. This is rate-limited to protect against abuse. Using this tool is the fastest way to exercise Your Right of Access or Right to Data Portability; You do not need to contact Us first, though You are welcome to.

To exercise any of these rights, please contact us at support@clashwise.ai. We will respond to Your request within one month. Please note that we may need to verify Your identity before processing Your request.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Specific retention windows. Where We can commit to a specific period, it is:

• Account, project and clash data: retained for the life of Your Account. If You delete Your Account, see "Account Deletion" below.
• Wise AI chat history: 12 months from Your last activity in that conversation (You can delete a conversation sooner from within the product).
• AI usage metering (token counts and estimated cost — no prompt or output content): raw events are kept for 400 days; aggregate monthly totals are not time-limited.
• Admin audit log (logins, impersonation, permission/billing changes, and tool calls from AI features and connected applications): 7 years, retained on legitimate-interest and legal grounds — including after Account deletion, so that a record of what happened cannot be erased by closing an Account.
• Diagnostic error logs: 90 days.
• User-activity diagnostics (which include IP address and user agent): 180 days.

Account Deletion

You can request deletion of Your Account at any time from within the product. When You do:

• Your Account is deactivated immediately — You are logged out and the Account stops working.
• Your data is kept for a 30-day recovery window so an accidental or malicious deletion request can be reversed.
• After that window, a background process permanently and irreversibly purges Your Account and everything it owns — clash sets and clashes, element properties, matrices, filters, groups, coordination sessions, conversations, API credentials, email and consent records, activity, and subscriptions — along with associated files (viewpoint images, 3D extracts, exports).

Two things are deliberately kept even after Your Account is purged: the admin audit log (see above) and aggregate AI-usage totals that no longer identify You.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means Your information may be transferred to and maintained on computers outside Your state, province, country or other governmental jurisdiction, where data protection laws may differ from those in Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy, and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

International Data Transfers (UK GDPR)

If We transfer Your Personal Data outside of the United Kingdom, We will ensure that it is protected in a manner consistent with how Your Personal Data will be protected by Us in the UK. We will implement appropriate safeguards, such as:

• Transferring data to countries that have been deemed to provide an adequate level of protection for Personal Data by the UK Government;
• Using specific contracts approved by the UK Government (Standard Contractual Clauses) which give Personal Data the same protection it has in the UK; or
• Transferring data to organizations that are part of Privacy Shield or other approved certification schemes.

Where We use Service Providers that process Personal Data outside of the UK, We ensure that appropriate safeguards are in place before any transfer occurs.

Where Your data is processed today.

• United Kingdom — Our primary database (Azure Cosmos DB), file storage (Azure Storage), and email service (Azure Communication Services).
• Sweden (EU) — Our AI processing (Azure OpenAI).
• Germany (EU) — Application hosting (Hetzner).
• United States — Billing (Stripe, PayPal), Autodesk entitlement checks, and analytics (Google, Microsoft), where You have consented to analytics.

If You are in the EEA, note that the United Kingdom is outside the EEA. Transfers of Personal Data from the EEA to the UK are covered by the European Commission's adequacy decision for the UK, which recognises the UK as providing an equivalent level of data protection. For transfers to the United States, We rely on the transfer mechanisms described above.

We do not claim that all Personal Data is EU-resident, and We will keep this section accurate if Our infrastructure changes.

Disclosure of Your Personal Data

Business Transactions: If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement: Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements: The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. Before a change takes effect, We will notify You by email and/or a prominent notice on Our Service. We will also update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Your Right to Complain

If You are not satisfied with how We have handled Your Personal Data or have a complaint about Our privacy practices, You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

We would, however, appreciate the opportunity to address Your concerns before You approach the ICO, so please contact us first.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: support@clashwise.ai